Only average people see the average in things

“Every tree and plant in the meadow seemed to be dancing, those which average eyes would see as fixed and still” - Jalal ad-Din Rumi

No one likes to think they’re average. But the fact of the matter is at least half of us are below average. Yes it’s true I’m afraid, averageness is all around us.

Now I think I’m quite a proud Englishman, despite the fact that we are generally average at everything in the modern world. Our culture is average, we’re average at sport, our economy is average, our service is average, our music is average, our weather is average and it would seem that even our creative industries are now seen as average. At least that’s how people generally think of it.

As a nation we seem to be a pessimistic bunch with such high expectations - God forbid should our great empire be considered average. I think we are way to hard on ourselves sometimes and perhaps a bit of optimism is in order. Just like this fantastic exhibition currently on at Tate Britain.

‘How we are: photographing Britain’ was an open exhibition that invited anyone to contribute photographs of Britain taken through their own lens so to speak.

It doesn’t necessarily celebrate our averageness, but embraces it and portrays Britain in its most unspoilt and often humbling way. Much of it is optimistic and endearing, looking for the interesting thing in an ordinary life or object. Such as these:

Enjoy the stormy weather


Grandma



Leeds Leap


You can view all the entrants and winners here

Isle of Wight Festival - Let the children play

I haven't blogged for a few days as 1) I was at the Isle of Wight Festival and 2) I needed time to recover and catch up with work. I had an awesome time. Highlights for me were obviously the Stones, but Kasabian rocked. Snow Patrol, Keane, Groove Armada and The Thirst also put in great performances. The Isle of Wight Festival has such a different atmosphere to the likes of Reading and Glastonbury. It's definitely more family orientated and generally more laid back. However there were still plenty of people passed out around me through out the entire Stones set. You could smell weed pretty much everywhere you went and there is absolutely no chance of getting more than a couple of hours sleep and a clean toilet, so it certainly isn't a picnic in the park.

On top of being jealous of the children who probably don't realise how lucky they are yet, after all these are about as far as I got for a weekend during term time. It was great to see families doing something different together. Something that many parents probably consider to be unsafe or unacceptable to take young children to.

In The Telegraph last week, David Willetts the Conservative Shadow Education Secretary suggested that the reason Children in the UK have such poor basic skills in Mathematics and English isn't necessarily due to an inadequate education system, but because our culture is too protective of our children. Willets stated that: "Children are so cocooned by their parents that they rarely venture far from home and have little concept of space, volume and how the world actually works". Coining the term 'nature deficit disorder' the article cites research that alarmingly says the area in which children are allowed to play in by their parents is a ninth of what it was a generation ago.

Willets continued: "It is very hard to make sense of geometry if you haven't thrown a ball around or make sense of volume if you haven't messed about with water and sand or do arithmetic if you haven't collected things and arranged them." I don't often agree with much of what the Conservatives have to say, but on this I do. You can read the full article here.

This is England - looking from the inside out

Image courtesy of PYMCA

I'm off to see Shane Meadows' latest film, This is England, at the weekend. If you are unfamiliar with the writer and directors previous work he's responsible for Dead Man's Shoes, Once upon a time in the Midlands and 24/7. This is England is a movie about the British skinhead movement in the 80s. Loosely auto biographical, the movie is based on the life of a troubled, working class boy from the Midlands who seeks refuge with a group of 'Skins'.

The movie touches on a number of interesting areas such as youth culture, Ska, social marginalisation, identity, racism and politics. Now I was born in 1980, so I don't really recall much of this movement, apart from the occasional menacing looking types, a couple of which happened to be my babysitter and her boyfriend. However, only since the movie has come out have I bothered to look into it in more detail - I like The Specials and a bit of Madness but that's it really. I'm fascinated with how it all started and evolved over time but I've mostly been surprised with how my original, mostly negative perceptions have been formed by the minority that turned it into the racist movement that my generation at least see it as.

Newsnight recently discussed this film and Mark Kermode made a cracking point when debating with Sunday Times columnist Peter Whittle. In response to the pompous and out of touch, Whittle, Kermode stated that people always tend to look at cultures from the outside and fail to truly understand them. As much as we hate to admit it, I think the majority of us working in communications continue to do this, merely scratching the surface of what's out there. Even those of us in research do it with tired methodologies . I think this is why I'm becoming more and more interested in ethnography. It might not go down well with a positivist but I think I'm finding my work more interesting.

The full Newsnight - This is England debate

Save our Sauce

I have to admit it, there's nothing better on a Sunday morning than a bacon sandwich with some HP sauce to cure a hangover. Proper British, as they say. Or at least they used to.



HP's new TV ad aired last week and I noticed they had dropped the 'Sauce of Great Britain' line in favour of the 'Sauce of Weekend Pleasure.' The former was much better, why have they dropped it I thought? Well all became clear when reading the papers on Sunday. HP is moving the production of HP sauce from the UK to Holland.



As a result the country is up in arms. This isn't just a dissapointment economically, it is another example of a less than impressive British branding at work. You can sign a petition to save the jobs of British workers here. Tommy sauce it is this weekend!