Monday, 19 March 2007

Save our Sauce

I have to admit it, there's nothing better on a Sunday morning than a bacon sandwich with some HP sauce to cure a hangover. Proper British, as they say. Or at least they used to.



HP's new TV ad aired last week and I noticed they had dropped the 'Sauce of Great Britain' line in favour of the 'Sauce of Weekend Pleasure.' The former was much better, why have they dropped it I thought? Well all became clear when reading the papers on Sunday. HP is moving the production of HP sauce from the UK to Holland.



As a result the country is up in arms. This isn't just a dissapointment economically, it is another example of a less than impressive British branding at work. You can sign a petition to save the jobs of British workers here. Tommy sauce it is this weekend!

No comments: