Monday, 24 September 2007

Brand America

An unnamed friend, from an unnamed agency, working on a huge, unnamed American account sent me through a brief directly from his client last week. And I kid you not, in the little box titled 'why should people believe what you're saying?' they put the following in capital letters. Just in case you didn't hear them of course.

'BECAUSE WE'RE AMERICAN!'

I'm hoping this was intended to be a joke and they weren't being serious, but some how after watching things like this as well last week, probably not. Here's one for the fight fans. Go on Ricky, shut him up!!

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