First of all there is the TV and print ads....
...then the trailer...
... and if you haven't already created and downloaded your avatar from the slick site then what are you waiting for.Here's me
There are some great promotional tie ups such as these two from Samsung and Xbox.
But probably the greatest is 7 - Eleven turning a number of their stores in the US into actual versions of Springfield's Kwik-E-Mart. Even Apu's stock and uniforms have been replicated. The PR coverage and buzz it has created has been huge. The press have covered it, blogs have been created and images of the stores have made it on to Flickr.
and last but not least. Some PR agency has caused up roar in the UK as a 180ft chalk drawing of Homer Simpson was supposedly carved (more likely Photoshopped) next to the Cerne Abbas Giant in Dorset.
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