Tuesday, 24 July 2007

Don't blame it on the creatives?

Adliterate is probably one of my favourite blogs. It's the one that stirs up the most debate in my opinion. Many of Richard's posts cover agency life, processes, organisational culture and topical industry issues. I think it's more relevant to the actual 'doing' than most other blogs, hence the reason so many people (and not just planners that blog), comment on his posts. There are some great blogs in the plannersphere full irreverence, divergent thinking, social observations and commentary, but if like me, every now and then something niggles you, or you get annoyed when you can't get something done, you will probably find the problem covered in here.

In Richard's own words, he aims to be deliberately provocative and there is some good natured, mostly intellectual banter going on. In the style of Vanilla Ice (or probably someone like him) check it out.

The post that has hit the biggest nerve with me of late is Richard’s ‘don’t blame it on the creatives’. The premise. Are creatives to be blamed for the problems in the industry? I do agree that perhaps too much blame is laid at their door and it is everyone’s responsibility to come up with better ways of working, but lets be honest. Some people, irrespective of their discipline, or the agency department in which the lift tells them they reside, will just never want to change.

Everyone will have his or her (this correction by Word has got me thinking about another observation, post to follow shortly) own view on the subject that will be developed by his or her own unique experiences. Nearly every agency will have its own position, objectives, culture, structure and influential characters and as a result the subject isn’t really that black and white. I just don’t think there is a definitive answer, I just know it needs to carry on moving forward.

However, this quote by Da Vinci pretty much sums it up for me: “There are three classes of people. Those who see. Those who see when they are shown. Those who do not see”.

If you fall into the latter then you are the one giving people headaches, although it’s likely you will think you are in the former. So I don't know how you sort that one out? Perhaps we should all just all meet up somewhere in the middle.

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