Web 2.0 or whatever

All I seem to hear from people around the agency is web 2.0 this web 2.0 that. I like the cool things you can do on the net and how it is EVOLVING the way we communicate, but the term web 2.0 should be banished from our marketing vocabulary for ever. It's good to have another point of view on this. This is a great post that has two interesting views on the subject.