Punk planning

I feel like my first few posts have been a bit anti-establishment. I’m not sure if it’s because I'm reading Mark Earl’s Herd, or if this is generally what happens when you start a blog. I find it quite therapeutic. It allows you to get things off your chest.

I'm sort of seeing Earl's book as a bit of a kick up the backside or re-awakening of brands. It's about getting back in touch with human nature and trying to adopt the characteristics and approaches of social movements. Marketers seem to have got wrapped up in consumerism and board room talk. I think that we've forgotten the simple reasons why we interact, influence and simply find things interesting?