What do people do with their lottery winnings?

What do people do with their lottery winnings? I don't mean the big life changing amounts. Just the £10 here or the £20 there. I've tried to find out how much prize money this equates to every week but no luck as of yet. I'm thinking about this because I was on the train the other day and I overheard a lady telling a friend she voted 5 times for the winner of that irritating Joseph programme after winning a tenner on the lottery. I imagine there are loads of little micro-economies that benefit from these winnings. Things like takeaways and off licenses are the obvious ones, but I thought this example of lottery winnings funding reality TV voting interesting.

Planning and poetry # 1

Network South East - By John Cooper Clarke

It's so insubstantial, it swerves on the curves.
The noise of the upholstery batters the nerves.
If you were a passenger day after day
You'd pay to have somebody blow you away.

As I travel these tracks I cannot forgive
How I lose by degrees the incentive to live
Knowing that vengeance will never be mine
That's what hurts on the misery line.

Hell on Wheels with go-faster stripes.
These passengers here are the tolerant type
I'd like to see them in seven months' time
When the shatter-proof windows are splattered with slime

And they've sacked all the fellas who did the repairs
And shovelled the cheeseburgers off the chairs
From germ-free services smelling of pine
Now it's travel no-class on the misery line.