Playing catch up

It's been good catching with all the great work and thinking that has been going on since I have been away so here are just a few of my initial favourites.

First of all is Poke's work for Orange. It's up there with their 'Spot the Bull' work they did for them over the last two years. It really is the World's First Internet Balloon Race.

Then there is Leland's new blog on Transformation Design.

In Leland's words: "When businesses look at marketing, they focus on things like integration, brand measures and ROI. While these are important, we must respond to the fact that we are now in a situation where the recipients of marketing are, at best, numb to it or, at worst, revolting against it. We must put emphasis on designing new marketing activities that engage with people's behaviors, emotions and lifestyles in ways that help them and our clients.

To that end, design thinking and techniques can help us rethink marketing systems and structures and - possibly - redesign them from beginning to end around the "user." This is genius and right on the button in my opinion.

And also Noah Brier's Brand Tags project is neat along with it's supporting blog and battle mode. It would appear that Lego is the current brand to beat.