Always look on the bright side of life

I’ve been working on a few campaigns over the last year aimed at what I’ll call young working class people, who like a good time, but they're often referred to as chavs as soon as the brief comes through the door. I’m sure that’s the same in many agencies full of proper folk. Now I love this post about liking your audience. I think it’s too easy to be cynical. We’re quick to make assumptions about people and the first thing we naturally do is to look at the bad side of people rather than the good side.

As a single parent bringing up two boys, if my Dad wanted a couple of pints down the local after football, he didn’t have much choice other than to take my brother and me with him. I remember nearly every Saturday afternoon being dragged down the pub, until I, well, wanted to go myself. This was a great experience, although I remember finding it boring at the time (my hair being ruffled was also quite annoying). And the reason being is you see the fun, jovial, good spirited side of a diverse group of people. The rough diamonds if you like. From now on if the cynic in me raises its ugly head I’ll be sure to remember the good old days.