Showing posts with label Bolivia. Show all posts
Showing posts with label Bolivia. Show all posts

Friday, 23 May 2008

An actual Zebra crossing



Anyone who has tried to cross the road in South America will know that Zebra crossings are just a complete waste of paint. And if you have been to Bolivia you will also know that they are possibly the worst drivers on the planet. However I loved this campaign in La Paz that consisted of people dressed up at Zebras trying to get cars to stop and pedestrians across the road safely. I hope they got danger money for that.

Monday, 12 May 2008

Who cares about advertising # 8

When you work in a Bolivian mine...

Despite being a relatively well paid job by Bolivian standards (2,000 Bs a month compared to 400 which is the national average) it comes at a price. The average life expectancy of a Bolivian miner is 45 years old. The youngest person I met on my trip down the mine was 13 years old and to be fair he seemed to be smiling. I know we were a nation renowned for mining but even in this day and age safety standards in Bolivia are appaling.

They even let me hold some dynamite which was about to explode in `3 minutos, mas o menos`. Jane doesn`t look quite as happy as I do about it.



And this is proof that I`m a planner who isn`t afraid to get his hands dirty.