I really like the new Strongbow ad, it's brilliantly simple. As far as I'm aware not many brands have actually focused on people's relationship with their tipple in this way. It is such a simple observation I love it.
I'm sure anyone who likes a drink can relate to that release of steam after a hard week. The 'yeah, now I'm relaxed feeling'. Irrespective of whether or not you drink Cider, next time you are down the pub after work see if you do the same as the guy in the Strongbow ad - I bet you do. I personally don't drink cider, but my mouth does water a bit just writing this.
With advertising regulations getting increasingly stringent, alcohol brands have moved communications away from people actually enjoying drink, into sometimes unrelated territories that are more about entertainment and portraying a certain personality.
WKD is about the social interactions and the nature of 'lads'
Bud Light is more about being an entertaining ad rather than the light beer feature
Bulmers and Magners (not sure what the difference is, if there is one a at all) get a bit closer with 'Time dedicated to you' - it's just rapped up more in the ritual rather than the feeling.
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